As a market leader across segments for generations, Nestlé continues to push the boundaries of what’s possible on their digital channels to stand out from the competition and create meaningful engagement. Today, they are elevating their digital strategy and driving full-funnel engagement by using AR across their social channels.
Join the Nestlé team as they shed light on a tried and true AR marketing strategy and how they work cross-functionally to craft AR campaigns from conception to execution.
In this on-demand webinar, we cover the following topics:
- An overview on Nestlé’s AR strategy and how it aligns to broader business goals
- How KitKat creates and executes on an end-to-end AR strategy
- The tools and tips used to successfully scale AR across Nestlé