Riding off the tailwinds of Facebook’s - or Meta’s - rebrand, the reality is finally setting in: the metaverse is officially here. Now, it’s up to brand leaders to figure out exactly what that means and how to take advantage of what is likely the most consequential innovation to come along since the introduction of the smartphone.
With a cumulative of 40+ years in the AR space, the metaverse is a topic near and dear to our executive team. And over the years, we’ve been fortunate enough to build a network of talented individuals who have been laying the foundation for the metaverse.
Allison Ferenci, Co-Founder & CEO of Camera IQ along with Matthew Davis, formerly VP of Brand Innovation at Warner Media & Nike, and Tony Parisi, Head of XR Ads & Ecommerce at Unity, unpack the metaverse, the role of the camera, and how digital leaders should be thinking about marketing in this new meta-world.
What you can expect:
- A fun, free-flowing conversation on what the metaverse means
- Strategic advice on how to plan for the metaverse
- Q&A session that provides answers to burning meta-questions