At the core of a successful brand strategy is a powerful experience that matches your unique aesthetic and values. For notable beauty brands and makeup artists, the physical space of a beauty counter or face-to-face interaction is essential. How do you adapt your traditional artistry to our digital-first world? 

Join Maddy Wilson, Global Content Strategy and Production at Smashbox, alongside David Lopez, celebrity hairstylist and beauty expert, as they share what it takes to create a digital identity that drives meaningful engagement with your audience. 

We’ll cover: 

  • Where to look for inspiration when creating a digital-first identity 
  • How to leverage virtual makeup try-ons to engage your audience 
  • How to create AR experiences in minutes