Since 2016, TikTok has transformed countless songs, TV shows, and movies into viral hits and triggered record-breaking sales of everyday products. With over 1B monthly active users worldwide, TikTok is the hottest platform for digital marketers and is a crucial channel for any brand catering to Gen Z and Millennial audiences.

And soon, with the introduction of organic AR effects on TikTok, the opportunities for brands to win over audiences are endless.

Over the last 3 years, Cartoon Network has invested in engaging audiences with immersive experiences across Snapchat, Instagram, Facebook, and now, TikTok. Following steady growth in performance, and lots of lessons learned, Sarah Lively, Director of Social Media at Cartoon Network, is eager to sit down with us and share how Cartoon Network is building a breakthrough TikTok AR strategy.

In this webinar, you’ll learn:

  • Why social AR experiences are critical to meeting core business goals and measuring fan expression
  • The massive opportunity that TikTok presents, and how the platform unlocks a new level of engagement and co-creation with your audience
  • How to get started building a social AR strategy on TikTok